The Communications & Membership Committee is responsible for communications to members and for crafting, updating, and overseeing a strategic marketing plan that promotes the Society’s mission and encourages membership and sponsorship. The Communications & Membership Committee will:
- Develop and implement a comprehensive marketing and communications strategy
- Set priorities for marketing efforts
- Assist with the continued development of the website, ensuring relevant and current content
- Engage audience through various social media channels
- Identify collaborative opportunities with businesses and organizations on new and existing events
- Consider new initiatives, such as developing a digital platform to promote workforce opportunities provided by employers to young workers
- Work with the Executive Committee on short and long-term marketing needs
- Assist other committees with communication needs, such as crafting fund-raising letters
- Maintain membership and email lists
- Recommend an annual marketing budget
Committee Chair: Janice Reichert, Co-chair: Nick Hutchinson
Committee Members: Raquel Barroso Ferro, Pamela Borghardt, Alicia Chenowith, Silvia Crescioli, Victor Greiff (AIRR-C Rep), Vaishali Kapoor, Simone Richardson
